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Free Workshop Series: Digital Literacy & Building Web Presence for Artists & Creatives

January 6, 2020 @ 10:00 am - January 8, 2020 @ 6:30 pm


Save the dates! KIAC is pleased to present a TOTALLY FREE 3-day professional development workshop series for artists, creatives, performers, musicians, event planners, marketers and more.

Do you really know how well your current digital online presence performs for you?

Do you know how all the parts of your web presence work together?

How do you decide where to focus to make it better?

Come get the answers in this series of workshops and learn to take action today to make tomorrow better!

We encourage participants to attend all digital modules, however, you can register for those that you believe are most relevant and valuable to you or your organization.

Please bring your smart phone, tablet or laptop to the session (if you can) and a brown-bag lunch.


Monday January 6

Assessing Your Digital Online Presence

10 AM – 12 PM

This workshop leads participants through a practical, hands-on process to evaluate their digital online presence. Updated, leading-edge criteria for assessing your digital presence from a user’s perspective will emerge through the conversation. Inga shows you how to evaluate the effectiveness of your website and its relationship to Google and Facebook.  And together we illuminate how new digital solutions, in particular those that bring your events to the top of the list, change how you need to think about your website and social media presence.

At the end of this workshop, you will have a tailored digital action plan to improve your presence in the digital world immediately.

Make Google Work for You

1 PM – 5 PM

This workshop focuses on how web users today are most likely to see your website information. (Hint: It’s Google and it will increasingly bypass a visit to your web site). We equip participants with the practical information and tools necessary to know how Google sees your web content and how it generates answers from your web content – rather than merely pointing to search results.

At the end of this workshop, you will know how to better use essential Google services like Search, MyBusiness, Maps, Google Events, Answer Boxes, and Google Assistant (voice) and ensure your content is, indeed, discoverable on Google.

Tuesday January 7

One-on-One Coaching with Inga Petri

11 AM – 12:30 PM

Sign up on-site on January 6 for up to three spots of about 30 minutes during the day.

Bring any question about the digital realm and we’ll do our best to work through them.

Respectful Workplaces in the Arts

1 PM – 4 PM

Led by Dr. Terri-Lynn Brennan, Inter-Cultural Planner, CEO of Inclusive Voices Inc. N3 and KIAC are proud to present the Cultural Human Resources Council Maintaining Respectful Workplaces workshop. CHRC is supporting efforts to address all kinds of harassment in arts workplaces (including sexual harassment, bullying, discrimination and violence), and to lay the groundwork for “respectful workplaces” as the norm in the cultural sector.

This workshop is adapted for the arts presenting world and helps explore how to best deal with harassment situations through discussions, reviews; and a consideration of the roles of both employers and artists and cultural workers in establishing and maintaining a respectful workplace. Tools and tips, including province/territory-specific legislation and website resources will be highlighted. This is a facilitated learning session, not a policy development, legal or counselling session.

Social Media: Tips, Tricks, & Tools

5 PM – 8:30 PM

Learn how to decide whether and in which social media to invest your time, energy and budget. In this workshop we will focus on the most popular social media sites like Facebook, YouTube, Instagram, Twitter and Pinterest. We will touch on how your web content can be shared effectively on these social media platforms.  Mostly, we will examine what an effective social media presence looks and sounds like and the skills needed to deliver that consistently. Together, we will work on compelling social media content that is designed to engage your target audience in social interaction and do what social media is meant to do: build relationships.

At the end of this workshop, you will have a customized decision tool to help you know whether and in which social media networks to invest your time, energy and budget.

Wednesday January 8

Building Audiences Through New Web Tools

10 AM – 12 PM

This workshop is focused on helping participants understand how to build audiences through the latest web discoverability tools. It’s a natural extension of the workshop on Making Google Work for You offered on January 6.

We’ll bring it down to earth for you: First, we’ll explain the benefits of machine-readable content (machines are search engines, web scrapers and voice assistants like Siri or Alexa; machine-readable means simply structuring your content in some specific ways using existing tools). Then, we’ll show you how you can easily update your web content using structured data standards.

This session will also include a brief demonstration of Footlight, a Canadian-made tool currently in beta testing, designed to enhance discoverability of performing arts events online. In so doing we will demystify the latest buzz around discoverability, knowledge graphs, semantic web, and help you cut through the noise to focus on what matters: building your audiences.

At the end of this workshop, you will know how to work with meta-data and participate in new initiatives to make Canadian arts information – including yours! – more widely known.

Yukon Permanent Art Collection Info Session

5:30 – 6:30 PM @ SOVA

Calling all Dawson artists and creatives! KIAC, SOVA, Yukon Government and Friends of the Yukon Permanent Art Collection (FOYPAC) are hosting an info session about the Yukon Permanent Art Collection: what it is, when are the deadlines, who’s it for, and how to apply! The presentation, hosted by local artists Veronica Verkley and Cari Tangedal, will be followed by a Q & A.

Please note: artists can sign up for FREE photo documentation of their work at this time. The photo sessions will take place in the following weeks and will assist artists in the submission process.

Presented at SOVA.

Inga Petri, Workshop leader

Inga Petri, Strategic Moves, has been putting digital conversations in the performing arts sector on the agenda since 2011, when she lead the seminal Value of Presenting: A Study of Performing Arts Presentation in Canada (© 2013, CAPACOA). She has a long record of collaboration with our sector including co-writing Digitizing the Performing Arts: An Assessment of Issues, Opportunities and Challenges (© 2017, CAPACOA). Inga crosses the arts and technology divide easily:  since 1997, she has managed the development of web site applications, conceived online marketing campaigns, and helped organizations forge closer connections with their audiences in the digital and physical realms. Inga makes her home in Whitehorse, Yukon as she continues to work with arts organizations digitally and face-to-face across Canada.


Tammy Lee, Culture Creates, Montreal, Digital Workshop

Tammy Lee is a career arts manager turned entrepreneur dedicated to taking on ambitious projects that help the arts thrive. She is co-founder and CEO  of Culture Creates. Culture Creates makes information on what’s happening in the performing arts compatible with an AI-powered world – making this information easier to find, share, collect and disseminate. Their goal is to work with cultural organizations to build the world’s most trusted data source on what’s happening in the arts.  Tammy and her co-founder Gregory Saumier-Finch seek to position the arts sector as a world leader in leveraging linked open data and in adopting a collective data governance model.


As the CEO of Inclusive Voices Inc., Terri-Lynn Brennan assesses and builds equitable community agencies through the creation and redesign of strategic planning, public policy and project management. She researches and delivers regional-to-local cultural history and Indigenous protocols relevant to business and government networks. Terri combines a 30-year professional career with national to global experience, is a sector trainer for the Canadian Human Rights Commission in Maintaining Respectful Workplaces, and recent clients include the Town of Canmore, CAPACOA, IPAA, AFN, Canadian Geographic, Apple Canada. Terri is of Haudenosaunee and British descent. Her family originates from Six Nations of the Grand River and Brantford, Ontario.


January 6, 2020 @ 10:00 am
January 8, 2020 @ 6:30 pm
Event Category:
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Age Restriction


Klondike Institute of Art & Culture (KIAC)
902 2nd Avenue, Dawson City + Google Map
View Venue Website

Learn More About…

Artist In Residence Activities & Outreach

Artist in Residence activities include artist talks, studio tours, interactive events, and more.

Founded in 2001, in a partnership with Parks Canada, the KIAC Artist in Residence Program has welcomed over 300 talented artists, musicians and filmmakers to Dawson City from all regions of Canada and around the world. Our alumni include Sobey Art Award nominees, Western Canada Music Award winners, and prize-winning filmmakers from film festivals across the globe.

Check out the current Artists in Residence

Film Events

Film activities include film screenings, film selections, and more.

KIAC is proud to host an exciting roster of film screenings and film-related events throughout the year, such as the 48 Hour Film Challenge and Dawson City International Short Film Festival, numerous workshops, and other opportunities.


Exhibition activities include gallery viewing hours, exhibition openings, artist talks, calls for submissions, and more.

ODD Gallery

The ODD Gallery, located in the Dënäkär Zho / KIAC building, presents a wide array of outreach programming including artist talks, openings, lectures, screenings, youth programs and other special events. Gallery programming fosters professionalism and appreciation of regional visual arts practice, and provides the community with exposure and access to a diverse range of contemporary visual arts practices and theories in a remote, northern setting.

Check out the current exhibition

Confluence Gallery

The Confluence Series at the SOVA Gallery is a community exhibition series which offers a space for KIAC members working in any medium to exhibit their artwork throughout the summer months. The SOVA Gallery is located in the Yukon School of Visual Arts at 3rd and Queen in Dawson City.

Learn more about the Confluence Gallery schedule and calls for submissions

Kids & Youth Programs

Kids & youth activities include: music lessons, art classes, dance classes, book readings, toddler classes, after-school programs.

Year-Round Programming

Kids and Youth (toddler to teen) programming ranges from music lessons (vocals, piano) to dance class (ballet, hip hop, and more), to hands-on workshops (pottery, screen-printing, animation and more) and is offered regularly throughout the year. KIAC strives to subsidize Kids & Youth programs as much as possible via grants and funding. Programming ranges from free Drop-Ins to registered weekly programs.

Youth Art Enrichment

Youth Art Enrichment is an annual four-day art program for Yukon youth hosted by the Klondike Institute of Art & Culture in Dawson City. Artistically-inclined youth ages 14 – 18 travel from across the Yukon to take part in intensive workshops led by professional artists. Students choose one of three mediums to study for the duration of the program, learning new skills, techniques, and ways to creatively make artwork for the world to see. The mediums change every year: we have offered printmaking, animation, painting, carving, stained glass, illustration, improv, and much more over the last two decades.

Learn more about Youth Art Enrichment

Performing Arts

Performing arts activities include: concerts, theatre and dance performances, open mics, radio broadcasts, special events, and more.

KIAC presents a year-round professional performing arts series in the beautiful second floor Ballroom that actively engages our community and provides inspiring performance opportunities for international, national, and regional artists in many disciplines. Our diverse programming includes jazz, classical, folk & roots, experimental, dance, theatre, and more.


Workshops include: weekly drop-ins, registered programs, weekend workshops, and more.

KIAC presents a year-round schedule of educational opportunities ranging from drop in programs (pottery, screenprinting, seniors painting, concert band), to registered workshops (dance, music, film, visual art, craft, textiles, etc), to professional development opportunities for artists (grant writing, artwork documentation, etc).

Learn more about registration, upcoming courses, and outreach activities.